A visionary and incarnation of the American dream, Rodante Smith began his journey to create Rodante Beverly Hills for Men from humble beginnings. Born in 1962 to a family of impoverished sugar cane plantation workers in Canlubang, a small city in The Philippines, Rodante always believed in his entrepreneurial spirit to manifest prosperity where there seemingly was none. When his parents could not afford to send him or his 5 siblings to school, Rodante began selling candy made of coconut and sugar as well as recycling empty bottles to fund his education. Shortly after, Rodante overcame his insecurities from a lack of higher education to pursue his dreams to explore outside his home country. In the early 1990’s he jumped at the opportunity to be a flight attendant for Qatar Airways. Travelling the world and opening his eyes to many different cultures, Rodante soon realized his relentless drive and creative passion had the greatest potential for success in the United States. After 9/11, Rodante quit his job at Qatar Airways and never looked back. Despite having no valid work visa and living on friends’ couches, Rodante did not quit.
Developed by a renowned celebrity hairstylist, the Rodante Beverly HIlls Texture Paste is the perfect luxury medium-hold paste for creating modern tousled hairstyles that are full of volume.
Developed by a renowned celebrity hairstylist, the Rodante Beverly HIlls Premium Wooden Styling Hairbrush is the perfect luxury medium-hold paste for creating modern tousled hairstyles that are full of volume.
Developed by a renowned celebrity hairstylist, the Rodante Beverly HIlls Peppermint Tea Tree Shampoo is the perfect luxury medium-hold paste for creating modern tousled hairstyles that are full of volume.
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